Process
Community Building: Launched Discord server and Instagram account from zero, creating daily content that resonated with competitive gamers. Developed engagement strategies including interactive polls, player spotlights, tournament announcements, and community-driven initiatives.
Live Broadcast Production: Led production for weekly Twitch tournament broadcasts, designing custom stream overlays, graphics packages, and audience interaction features. Managed multi-camera setups and real-time content creation during competitive matches.
Content Strategy: Produced 4-6 social posts per week across Instagram, TikTok, and Discord, combining short-form video highlights, match recaps, and player features. Created content calendar aligned with tournament schedules and competitive gaming trends.
Player Relations: Served as primary liaison between competitive players, coaching staff, and program administration, managing feedback loops and ensuring effective communication.
Outcome
Grew esports community to 4,500+ followers across Instagram, Twitch, Discord, and Twitter with 87% increase in engagement. Established consistent weekly tournament broadcasts with professional production quality.
Event coverage for LanETS 2024, Ontario's largest collegiate esports tournament. Captured tournament highlights, player interviews, and live event atmosphere.
