A bit more
about me.
I'm Max, a content creator and community builder who turns ideas into engaging digital experiences. From esports broadcasts and social media campaigns to music industry marketing and live event production, I create content that connects with audiences and drives real results.
Over the past two years, I've built communities, produced video content, and managed social media for clients across gaming, entertainment, and music industries. As Social Media & Broadcast Coordinator for Durham College Esports, I grew our community from zero to 4,500+ followers across Instagram, Twitch, Discord, and Twitter, while producing weekly tournament broadcasts and daily content that drove 87% engagement growth. Beyond my work in esports, I've designed marketing campaigns for independent music labels, created tour promotional materials for emerging artists, and produced video content for releases and events. Whether it's a multi-city tour campaign, a lyric video for a new single, or live coverage of a competitive tournament, I bring the same strategic approach to every project.
My work sits at the intersection of design, video production, and community strategy. I don't just make content; I build systems that help brands grow their audiences and tell their stories authentically. From initial concept through final delivery, I focus on creating work that resonates with real people and achieves measurable outcomes. Based in Toronto, I'm always looking for opportunities to collaborate on projects that push creative boundaries and make an impact. I thrive in fast-paced environments where creativity meets strategy, and I'm constantly exploring new ways to connect brands with the communities they serve.
